Elevating Contemporary Menswear in the Heart of DELHI NCR
The Bear House, India’s contemporary menswear brand, continues its aggressive retail expansion with the launch of its second store in Gurugram, located at Downtown, Sector 29. Spanning an expansive 4,000 sq. ft. across two floors, the new store further strengthens the brand’s growing footprint in North India, bringing its signature blend of elevated design and everyday functionality to one of Gurugram’s most vibrant lifestyle and retail hubs.
Modern Indian Man’s Wardrobe
Founded in 2017 by visionaries Tanvi and Harsh Somaiya, The Bear House has redefined the modern Indian man’s wardrobe by fusing comfort and a distinctly contemporary sensibility. From sharply tailored shirts and versatile polos to denim, outerwear, and accessories, each piece reflects a commitment to quality and timeless style for the discerning gentleman.
The Gurugram store brings The Bear House’s distinctive retail concept to life, staying true to its signature design language. Designed in line with the brand’s existing stores, the space features earthy textures, warm tones, and clean, sculptural elements, creating a seamless and immersive retail experience that reflects effortless sophistication.
Growing Presence of The Bear House
Delhi NCR continues to be one of the most important fashion-forward markets in the country, with a highly evolved consumer base that values elevated everyday dressing and premium retail experiences. With a growing presence across the region, The Bear House’s newest Gurugram location reflects the brand’s commitment to strengthening its footprint in the capital market while catering to the increasing demand for contemporary menswear among young professionals and modern consumers.
Co-founders Harsh and Tanvi Somaiya said, “Delhi NCR has always been a key market for us, with consumers who truly resonate with our approach to elevated everyday menswear. The response from the region has been incredibly encouraging, and with our newest store in Gurugram, we’re excited to further strengthen our connection with consumers here and bring The Bear House experience to an even wider audience.”
From a digital-first disruptor to a household name featured on Shark Tank India, The Bear House has struck a chord with a new generation of young gentlemen. Today, its omnichannel presence spans leading e-commerce platforms and a rapidly expanding network of brick-and-mortar stores across India and the UAE.
Individuality, Authenticity, Self-Expression
At its core, The Bear House celebrates “The Young Gentleman” a modern expression of masculinity that champions individuality, authenticity, and self-expression. It’s about confidence without arrogance, style with substance, and embracing imperfections with ease. This philosophy is reflected in every detail, from relaxed tailoring to thoughtfully designed silhouettes that transition effortlessly across occasions.
The Gurugram expansion is more than just a store opening; it underscores The Bear House’s commitment to building meaningful retail experiences while making elevated menswear more accessible. With a presence across key cities including Bengaluru, Mumbai, New Delhi, Hyderabad, Pune, and Chandigarh, the brand continues to shape the evolving narrative of Indian menswear.
Store Address: The Bear House, SCO no. 342, Downtown Sector 29, Sector 29, Main Road, Gurugram – 122022.
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a modern men’s apparel and accessories brand based in Bengaluru, inspired by minimalist European design principles. The brand curates a sophisticated and versatile collection that includes shirts, t-shirts, polos, denim, blazers, footwear, and accessories- all meticulously crafted for the dynamic lifestyle of the contemporary Indian man. With a distinct “elevated core” positioning, The Bear House seamlessly merges smart-casual aesthetics with premium comfort, offering wardrobe staples that transition effortlessly from the workplace to social settings.
Established initially as a direct-to-consumer, digital-first business, The Bear House quickly expanded its presence across leading e-commerce and quick-commerce platforms, including its website and app, as well as Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ. In July 2025, the company launched its inaugural standalone flagship store in Koramangala, Bengaluru- an immersive 2,700 sq. ft. space designed as the “Den of a Bear,” featuring experiential touchpoints like digital interfaces, natural elements, and an in-store café, Bear Café, that brings together fashion and lifestyle under one roof.
Today, The Bear House has established a strong retail presence across Bengaluru, Hyderabad, Pune, Mumbai, New Delhi, and Chandigarh, with over 20 Exclusive Brand Outlets (EBOs), present in 400+ SIS stores across India. The brand has made its foray into the Middle East, with a presence on online marketplaces, D2C and a retail store in Dubai & Abu Dhabi. This marks a significant milestone in The Bear House’s international growth trajectory. With plans for 25 new stores this financial year and a continued focus on marketing acceleration and product innovation, The Bear House is steadily shaping its path toward becoming one of India’s leading homegrown fashion and lifestyle brands defined by refined aesthetics, global ambitions, and a deep understanding of the modern Indian consumer.
