Secure-Fit Eyewear Designed for Kids Who Never Sit Still
Designed around how children live, EDGE combines secure-fit technology, playful design and everyday durability
The Launch of EDGE by IRUS
IRUS, the eyewear brand from Ronak Optik, has announced the launch of EDGE by IRUS, a new kids’ eyewear collection designed for children aged 6–10 years. Built for active everyday use, EDGE combines a secure fit, lightweight comfort and durable construction, while offering children a wide choice of colours and styles at an accessible price point.
Eyewear that Addresses Common Concerns
For children, eyewear needs to keep up with their everyday routines. Frames need to stay comfortable and secure through school, play and outdoor activities, while being durable enough to handle an active lifestyle. EDGE is designed around these needs, addressing common concerns such as frames that slip, feel uncomfortable or are easily damaged.
The Collection
The collection features 48 options across eight frame models and six colour variants, giving children a broad choice of shapes and colours. The palette combines bright, playful tones with classic neutrals, with every frame model available across the full colour range. Priced at INR 1,250 per frame, inclusive of a protective case, EDGE also comes with a Buy 1 Get 1 offer applicable to all customers, with no time restriction, giving parents greater flexibility while allowing children to choose different styles.
Ear Lock Technology
Crafted from TR90, the frames are lightweight, flexible and impact-resistant, making them suited to everyday use. A key feature is the Ear Lock Technology, with specially designed grips on the temple tips that help secure the frames comfortably behind the ears and keep them in place during running, jumping and play.
The launch comes as awareness around children’s eye health continues to grow in India, alongside demand for eyewear that combines durability, comfort, affordability and style. A 2024 multistate study covering 2.24 million Indian children reported increasing myopia prevalence with age, underscoring the importance of regular vision care and management.
Commenting on the launch, Ronak Shah, Vice President, Product & Business Innovation, Ronak Optik, said, “Children experience eyewear while running, playing, learning and being themselves, not as a list of product specifications. EDGE was created to give them a frame that is lightweight, secure and durable, while giving them the freedom to choose a style they enjoy.”
He added, “Our aim is to bring together function, design and genuine value so that everyday eyewear works better for both children and their parents.”
The collection comes with a one-year warranty, reinforcing IRUS’s focus on delivering dependable eyewear at accessible price points.
