YSL Beauty Launches Myslf L’Absolu in India
A Radiant New Expression of Masculinity, Emotion, and Self-Celebration
Introducing MYSLF L’ABSOLU, the newest chapter in the MYSLF story by Yves Saint Laurent Beauty. Designed for the man who embraces every side of himself freely and unapologetically, this bold reinterpretation brings together sparkling freshness, radiant florals, and sensual woody depth in a fragrance that celebrates modern self-expression.
Crafted by master perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu, MYSLF L’ABSOLU opens with an invigorating blend of sparkling ginger, green cardamom, and vibrant bergamot essence, creating an immediate burst of freshness and energy. At its heart lies the signature MYSLF orange blossom accord, amplified into a more luminous and radiant expression, inspired by blossoms from the YSL Beauty Ourika Gardens. The fragrance settles into a warm, addictive trail of rich patchouli heart, leaving behind a sensual woody signature that is both powerful and refined.
Designed as a reflection of YSL Beauty’s evolving vision of masculinity, MYSLF L’ABSOLU embodies a new era where strength and sensitivity coexist effortlessly. Radiant yet intense, bold yet emotional, the fragrance captures the freedom of embracing every dimension of oneself.
Available: Nykaa Website
Price: INR 16,500/- (100ml)
About YSL Beauty
In the tension between timeless legacy and modern audacity, YSL Beauty creates daring beauty that dresses change. Boldness and singularity. Manifested through clashes of color, light, style, the liberation from convention. The defiance of the norm. Authenticity, the foundation driving the brand to create icons in makeup, fragrance and skincare, born from the heritage of M. Saint Laurent who shaped the cultural zeitgeist for generations. YSL Beauty creates unapologetic beauty that frees and moves the lines, in the here and now. Young, edgy, luxury.
About L’Oréal India
L’Oréal India has been present in the country as a wholly owned subsidiary of L’Oréal S.A. since 1994. Today, L’Oréal India is active across all distribution channels with 12 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent); and CeraVe in pharmacy and chemist channels.L’Oréal India employs over 1,700 people across its headquarters in Mumbai, four regional offices, two manufacturing facilities in Chakan (Pune) and Baddi (Himachal Pradesh), and Research and Innovation facilities in Mumbai and Bengaluru.
