The Bear House Expands into Eyewear
Launches Daybreak Sunglass Collection
The Daybreak sunglasses collection is one of The Bear House’s strongest launches yet, bringing together timeless designs, easy-to-style colourways, and refined details that make them the perfect accessory for the summer season. Designed for effortless summer dressing, the collection reflects the brand’s philosophy of elevated everyday style: versatile, contemporary, and crafted for modern lifestyles.
The Inspiration
Inspired by the spirit of movement, travel, and laid-back summer days, the Daybreak collection features a curated range of modern designs that seamlessly transition from everyday city wear to vacations and weekend escapes. The collection combines timeless aesthetics with lightweight comfort, making the sunglasses both functional and fashion-forward.
Crafted with clean lines, versatile tinted lenses, and understated detailing, the collection stays true to The Bear House’s signature minimal yet elevated design language. Featuring easy-to-style shapes and contemporary finishes, the range is designed to complement a variety of looks from relaxed resort dressing and casual basics to elevated smart-casual fits.
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a modern men’s apparel and accessories brand based in Bengaluru, inspired by minimalist European design principles. The brand curates a sophisticated and versatile collection that includes shirts, t-shirts, polos, denim, blazers, footwear, and accessories- all meticulously crafted for the dynamic lifestyle of the contemporary Indian man. With a distinct “elevated core” positioning, The Bear House seamlessly merges smart-casual aesthetics with premium comfort, offering wardrobe staples that transition effortlessly from the workplace to social settings.
Established initially as a direct-to-consumer, digital-first business, The Bear House quickly expanded its presence across leading e-commerce and quick-commerce platforms, including its website and app, as well as Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ. In July 2025, the company launched its inaugural standalone flagship store in Koramangala, Bengaluru- an immersive 2,700 sq. ft. space designed as the “Den of a Bear,” featuring experiential touchpoints like digital interfaces, natural elements, and an in-store café, Bear Café, that brings together fashion and lifestyle under one roof.
Today, The Bear House has established a strong retail presence across Bengaluru, Hyderabad, Pune, Mumbai, New Delhi, and Chandigarh, with over 13 Exclusive Brand Outlets (EBOs), present in 150+ SIS stores across India. The brand has made its foray into the Middle East, with a presence on online marketplaces, D2C and a retail store in Dubai & Abu Dhabi. This marks a significant milestone in The Bear House’s international growth trajectory. With plans for 25 new stores this financial year and a continued focus on marketing acceleration and product innovation, The Bear House is steadily shaping its path toward becoming one of India’s leading homegrown fashion and lifestyle brands defined by refined aesthetics, global ambitions, and a deep understanding of the modern Indian consumer.
