Radhika Bihani Kabra
Founder, Nitya – House of Silver
Some journeys begin with grand declarations, but hers begin with a quiet conviction. Radhika born on 19th December in the small town of Rajasthan, moved to Mumbai at the age of six a move that would shape her education, identity, and aspirations. Mumbai became the backdrop of her growth, nurturing her curiosity and ambition.
Radhika’s Background
Radhika pursued an MBA in Finance from Atharva Institute of Management Studies and went on to begin her career with BNP Paribas. Over five enriching years, she absorbed the discipline, structure, and strategic thinking of the corporate world skills that built a strong foundation for her entrepreneurial future.
Radhika’s Inspiration
Her biggest inspiration has always been her father, a man of deep self-belief who courageously started his own business at the age of 47. His journey taught her that passion has no timeline and that it is never too late to begin again. Even in her early years, Radhika carried the conviction that she would one day build something of her own, a dream for which the shape and direction revealed themselves with time.
The Inspiration Behind Nitya House of Silver
That moment of clarity arrived with the birth of her daughter. Motherhood gave Radhika a renewed sense of purpose and identity. With the unwavering support of her husband, Amit, the concept of Nitya – House of Silver began to take form a brand envisioned as a reflection of elegance, purity, and timeless beauty, much like its name.
Today, Radhika oversees every aspect of the brand. From logistics and inventory procurement to designing, social media, and sales, she remains deeply involved in each detail. For her, Nitya – House of Silver is not just a business it is an extension of her personality, her creativity, and her values.
Jewellery for Radhika
Jewellery, in Radhika’s eyes, has never been mere adornment. It is an expression of individuality, confidence, and character. Her own love for dressing up and the role jewellery has played in defining her personal style became the spark that eventually led to the brand. At Nitya – House of Silver, every piece reflects her vision of grace, craftsmanship, and contemporary beauty.
Designing whether jewellery or outfits brings her immense joy. She finds inspiration in reading, in conversations, and even while scrolling through her phone gallery, where memories often turn into ideas.
The Launch of Nitya – House of Silver
Launching Nitya – House of Silver has been one of the most defining milestones in Radhika’s life, a journey that blends creativity, resilience, and self-discovery. None of it, she believes, would have been possible without the constant encouragement of her husband, who helps her maintain the delicate balance between being a mother, an entrepreneur, and a dreamer.
With a heart rooted in simplicity and a vision shaped by experience, Radhika continues to build her brand one piece of silver, one moment of inspiration, and one dream at a time.
Radhika’s Story in Her Own Voice
A whole year of late nights, tiny victories, messy moments, unexpected lessons, and an overwhelming kind of love I never imagined. Amidst all this, it has been incredibly tough to think about business and its countless details when your infant is sitting on you, pulling your hair, or throwing the day’s biggest tantrum. One moment I’m planning a launch, and the next I’m changing a diaper (haha).
The Two Nityas
The pauses were many, the “play” comparatively low — but here I am, through it all, building and shaping my two babies: Nitya, and Nitya – House of Silver.
With five years of corporate experience behind me, I was used to structured huddles, strategic meetings, and predictable routines. But motherhood taught me that nothing goes as planned anymore. No matter how detailed my schedule is, life now runs on my little Nitya’s terms — completely uncertain, beautifully chaotic.
Today she sleeps for two hours, and that’s all the time I get to work. Tomorrow she may not sleep at all, and everything goes on pause. I don’t know the perfect term for this phase, but I’ll call it this:
The Journey of a Mom-Entrepreneur
One who learns to build dreams in between lullabies, deadlines, and diaper breaks.
And in the midst of this personal evolution, there’s also a compelling story unfolding in the world I’m building in: the rise of silver jewellery in India.
What we’re witnessing is a fascinating intersection of tradition, economic shifts, changing consumer behavior, and cultural continuity.
The Silver Lining
India has always been a land of deep-rooted traditions, where rituals form the fabric of everyday life. And wherever there is a ritual, there is jewellery — not merely as ornamentation, but as a cultural symbol, an heirloom, and often, an emotional anchor.
For generations, jewellery has been central to an Indian woman’s identity. It transcends adornment; it’s a mark of heritage, status, and familial legacy. Be it weddings, mundan ceremonies, naming days, birthdays, or anniversaries, precious metals have always held a place in every milestone and celebration.
Gold or Silver?
Historically, gold has been the undisputed favorite. Its emotional and investment value made it the metal of choice in Indian households. But over the past decade, the Indian consumer has undergone a remarkable transformation. With rapid urbanization, rising costs of living, and a shift toward salaried incomes over generational wealth, affordability has become a key factor in purchasing decisions — including jewellery.
This is where silver has quietly stepped into the spotlight.
Once seen as the “everyday metal” or used primarily in religious contexts, silver has now emerged as a fashionable, affordable, and investment-worthy choice. Its resurgence is largely driven by millennials and Gen Z — consumers who are redefining luxury and seeking designs that are contemporary, wearable, and wallet-friendly.
Silver offers the perfect balance:
- Affordability without compromising on style
- Tradition with a modern twist
- Investment with accessibility
Designers and brands have embraced this shift, launching silver collections that are versatile — from minimalistic daily wear to bold statement pieces fit for weddings. And with digital platforms and social media amplifying design visibility, silver jewellery has gained not just practical value but true aspirational status.
Today, silver is no longer the “poor cousin” of gold; it is a category of its own — celebrated for its versatility, aesthetic charm, and alignment with the values of the modern Indian: practical, proud, and rooted in heritage.
