Kanikka Dewanii

Founder & Director, Mintree

Kinikka, The Seasoned Beauty Consultant

Kanikka Dewanii is a seasoned beauty consultant turned entrepreneur with over 19 years of extensive experience in the beauty and lifestyle industry, embodying a passion for innovation and sustainability. Her professional journey began with a host of legacy brands such as L’Oréal Paris, Benefit Cosmetics (LVMH Group), Reliance Brands Ltd, and Pantaloons, where she honed her skills and gained invaluable insights into the market landscape.

Kanikka’s Legacy

Born in Nagpur, Kanikka draws inspiration from her family’s hard work and determination. Her parents instilled in her the value of education and the importance of building something to pass on to future generations. This legacy has fueled Kanikka’s passion for entrepreneurship and commitment to creating beauty solutions that are path-breaking and innovative.

Kanikka’s Vision – Mintree

Driven by a vision to revolutionise the beauty industry in 2016, Kanikka began extensively researching the market, testing and developing prototypes to bridge the gap in the industry to high-functioning, good quality products distributed at a mass scale. Eventually in 2018, Mintree was envisaged to be more than just a beauty brand with values that are committed to purity, sustainability, and holistic well-being. Mintree products are certified organic, 100% vegan, and free from harmful chemicals like parabens and sulfates, offering consumers a sensory experience that indulges the senses and nurtures the skin.

Achievements and Accolades

Kanikka’s dedication to quality and innovation has garnered recognition from prestigious awards such:

· Vidarbha Udyog Awards (2019)

· FICCI Flo The Game Changer Women Startup Awards (2021)

· TIMES Most Influential Personalities Award (2021)

Her expertise in New Product Development and GTM Strategy has propelled Mintree to success, with a diverse product range of approximately 45 SKUs catering to consumers’ evolving needs.

The Future Path

Mintree’s vision is ambitious and challenging as she wants the brand to be on the scale of a retail giant, having a dominating presence in salons and consumer markets for skin, body and hair care. Within the next five years the brand envisages touching consumers’ lives worldwide. With over 3000 salons and availability on leading online platforms, Mintree ensures accessibility for consumers nationwide, inviting individuals of all ages to indulge in premium beauty experiences that prioritize self-care and well-being.

Kanikka’s journey reflects resilience, creativity, and an unwavering commitment to excellence, which she brings to her brand. As she continues to lead Mintree towards its vision, her legacy of innovation and sustainability inspires aspiring entrepreneurs and beauty enthusiasts alike.