Bhavika Kothari

Founder, FOY

Bhavika is a number enthusiast who is deeply passionate about beauty. Despite her educational background focusing on numbers and financial management, she has always had an entrepreneurial mindset and a strong connection to the beauty industry. Her dedication and commitment to her passion led her to create FOY, an expert-led & hyper-personalised e-commerce platform that caters to all your beauty and wellness needs through AI & AR driven technologies and one-on-one consultations with experts.

Bhavika’s Academic Background

Bhavika graduated in commerce from Narsee Monjee College of Commerce and Economics in Mumbai. She furthered her specialisation by taking the CFP (Certified Financial Planner) examination and is currently a Level 2 candidate at the CFA Institute in Virginia, USA. In 2018-2019, she pursued a Master’s degree in Corporate Finance from Cass Business School.

Bhavika’s Love for Finance

Bhavika started her professional career as an auditor in a Chartered Accountancy firm while still in college. After graduating, she joined Satco Broking as a junior equity analyst, where she gained knowledge by studying the business models of various companies. Her responsibilities included analysing past annual reports, especially financial statements, and tracking news regarding changes in the regulatory framework and different corporate actions to generate stock recommendation reports.

FOY

FOY, led by founder Bhavika Kothari’s passion for empowerment, is a cutting-edge beauty e-commerce platform revolutionising the personal care industry. It offers personalised experiences through AI-driven technologies, one-on-one consultations with experts, and innovative virtual try-on experiences. FOY focuses on Tier 1 & Tier 2 cities while also targeting untapped markets in Tier 3 & Tier 4 cities, aiming to cater to diverse demographics and foster inclusivity. FOY’s core values of satisfaction, innovation, and authenticity make it more than just a beauty platform; it’s a journey towards self-discovery and confidence.

Hyper-personalisation by FOY

FOY seamlessly integrates technology and expertise to simplify beauty shopping. Its commitment to hyper-personalisation ensures tailored recommendations for each user, while its dedication to innovation and authenticity sets it apart in the booming Indian Beauty and Personal Care Industry. With Bhavika’s entrepreneurial vision driving its success, FOY invites individuals to embrace their unique beauty and embark on a transformative journey towards self-empowerment and confidence.

What Else Motivates Bhavika?

Beyond work, Bhavika is passionate about travel and exploring new places. She enjoys spending time with friends and family and is excited about training and exercises to stay fit.

Launch Video : https://www.instagram.com/p/C8o0GSpPyV_/