Prachi Bhandari

Co-founder, AMINU

A licensed cosmetologist trained at the highest level CIDESCO, CIBTAC & MASA, London –world’s most prestigious qualification for Aesthetics, Beauty Therapy & Treatments. Prachi is known for her powerhouse refining and reshaping skin treatments and holistic wellness offered at her signature salon for the better part of the last decade.

The products at Aminu are a reflection of Prachi’s deep understanding of varied skincare needs, hands-on experience, and knowledge about globally available effective & clean ingredients & technology. Her intent has always been to make sure that each skin-type gets exactly what it needs to look & feel it’s best.

At the heart of everything Prachi does, is her dedication towards health & well-being. She’s committed to celebrating women or men, of every age and ethnicity, in every unique form.

The Affiliation for Holistic Health Practices

Life teaches us the best and her passion of holistic health practices stems from having tragically lost her father to ill health in 2007.

A few years ago, Prachi’s father tragically came down with a brain infection and slipped into coma. The doctors were not hopeful of his condition, and that is what sparked Prachi’s affiliation for holistic health practices. She was 16 at the time, when she dropped a semester from college and spent 278 days straight in the hospital, monitoring each and every change in her father’s body, meticulously researching every salt in his medicines. Driven by her unconditional love to see her father healthy again, Prachi started reading about the human body, it’s various forms of medicine and wellness.

Prachi’s Early Learnings

From the experience that shaped her into the person that she is today, Prachi learnt very important lessons that have defined Aminu’s journey and shaped its philosophy. It was clear that you can’t treat any ailment, even a tiny little acne, in isolation.

The organs in our body don’t operate in isolation, and considering the SKIN is the largest organ in the body, the focus for her was defined. To cure something from its roots, you must understand the body, and that was the seed that continued to germinate her strong belief and catapulted her into holistic wellness.

The Vision of Giving Back

Empowered with knowledge and a clear vision, Prachi decided to move on from her family business of lighting and translated her long-standing vision of ‘giving back’ into her signature salon Kallidora, which means the gift of beauty. Her intention was to make her customers feel beautiful, both from inside and outside.

During this time, Prachi and her team cemented relationships with her customers that went beyond the regular hair treatment or face peels. At Kallidora, Prachi spent a lot of time understanding the mental and physical health of her clients, researched, and developed nutrient supplement recipes for them to nourish their body from inside, while she was treating concerns on the outside.

The Idea that Shaped AMINU

Her unwavering commitment and passion over the years brought her to a strong realisation that nature has solutions for a lot of our bodily ailments. As she studied skin more and used products from all over the world, one question kept nagging here, as to why there wasn’t a single product, made for all types of skin, that is natural and on par with the ‘best in the world’, in terms of ‘efficacy’.

Over the next two years, Prachi travelled all over Western Europe, UK, East Asia, North America and kept working on this very idea. In March 2019, while on a 3 week-long trip to Europe, to specifically study skincare, and it is then where the idea of making her own natural and yet high-performance skincare took seed.

Prachi’s Supporters

In her quest towards creating a product line that is totally unique and world class, Prachi, along with her husband, Aman and uncle Sanjay decided to move forward with their vision for Aminu, to be an all-encompassing provider of self-care that are natural, effective, safe and sustainable by utilizing the best ingredients and adopting path breaking technology.

What Drives AMINU

Prachi’s creative energy is also the backbone of AMINU’s unique aesthetic. Her background, and experience in design has helped immensely in amplifying the overall experience of AMINU products and conceptualizing the brand, whereas her 8 years of hands-on experience as an aesthetician and trusted skin care expert has helped her channelise her creative ideas via a defined framework.