Kirti Goel

Co-founder & COO, P•TAL (Punjabi Thathera Art Legacy)

Kirti Goel is the visionary force at the nexus of design innovation, operational mastery, and cultural renaissance, architecting the very foundation on which P•TAL flourishes. As Co-founder and Chief Operating Officer, she orchestrates the systems and processes that propel a centuries-old craft into the global spotlight. Her leadership ensures that heritage is not merely preserved but made vibrantly relevant for contemporary living.

Kirti’s Earliest Days

Born in Parwanoo, Himachal Pradesh, Kirti was immersed in entrepreneurship from her earliest days. For her, business was never a fleeting triumph but an ongoing odyssey of resilience and ambition. Observing her father’s steadfast pursuit instilled in her a deep-rooted respect for patience, long-term vision, and the structured growth that now defines her distinctive leadership.

Kirti’s Academic Roots

A graduate of Pearl Academy, Delhi, Kirti holds a Bachelor’s degree in Fashion Design, a discipline that refined her instinct for challenging convention, distilling complexity, and architecting solutions from first principles. While her academic roots are in design, the thinking she honed there powers the operational brilliance and brand experiences she engineers at P•TAL today.

The Understanding of the Thathera Craft Tradition

Kirti’s entry into the Thathera craft tradition was born of curiosity, not commerce. Years spent in research-led projects, experiential retail, museum curation at Qila Gobindgarh, and hands-on collaboration with artisan communities gave her an intimate understanding, from material mastery to consumer insight. This immersion was not simply a learning phase, but a masterclass in reimagining heritage craft for the modern world.

P•TAL

With P•TAL’s inception, Kirti became the architect of the brand’s operational backbone. Driven by the conviction that authenticity demands robust systems, she pioneered structured supply chains, rigorous quality frameworks, multi-market scalability, and technology-powered workflows. Her unwavering focus: to elevate craftsmanship without ever diluting its soul.

Today, Kirti orchestrates P•TAL’s operations across the entire value chain: supply, quality assurance, retail experience, customer journeys, and market expansion. For her, operations transcend function; they are an invisible art form, meticulously designed so every touchpoint amplifies the brand’s promise.

The Accolades

Kirti’s trailblazing leadership has garnered prestigious accolades: Forbes 30 Under 30 Asia (2024), BW 30 Under 30 (2023), Digital Women Awards (2020), and P•TAL’s unanimous, all-sharks deal on Shark Tank India. Yet, her true legacy is the stability, clarity, and exponential scalability she has embedded within a brand powered by heritage.

For Kirti, entrepreneurship is not a role, it’s a way of life. Drawing inspiration from travel, design, and everyday moments, she continues to refine the delicate balance between tradition, structure, and modernity, ensuring that heritage is not just preserved but made enduringly relevant.