Vibha Harish

Founder and Co- founder, Cosmix

What Led to the Launch of Cosmix

Vibha Harish launched Cosmix- A herbal nutrition and plant-based supplement company, in 2019 after a diagnosis of polycystic ovary syndrome led her to pay more attention to a healthy diet. Having crossed a 2 Crore turnover in their first year, Cosmix is regarded as one of the fastest-growing ventures in the country.

The Bangalore-based brand makes nutritional powder supplements from fruits, herbs and roots, which help boost immunity and improve sleep. In addition, Vibha uses parts of her profits to fund the company’s “Nutrition for All” program, which donates food and energy bars to malnourished children in rural India.

The Absence of Nutrition for Women

The primary motive for launching the brand was Vibha’s personal experience to elaborate a little more. A few years ago, when Vibha was diagnosed with PCOS, she noticed the absence of adequate nutrition for women and fell victim to relentless marketing and toxic beauty standards that ‘promised a cure’ for PCOS. Her diagnosis changed her life in more ways than one and led her on a path to realiwing and appreciating her body’s healing capabilities. Her homoeopathic mother encouraged Vibha to turn to herbs to manage her PCOS Turning to superfoods and high-quality nutrition. This led to Vibha’s journey of healing and the germination of CosMix.

Vibha, Beyond her Academic Background

Academically Vibha is an Engineer, but as she began studying herbalism out of her interest and personal situation, she felt that these subjects were not imparted correctly, with the correct scientific information to empower one to understand the inner workings of their own body.

This led to Vibha inheriting the business from her parents, which was a natural transition at the time. Since then, she has helped evolve the company with a dedicated research and development team at its core. CosMix constantly works on new mixes and tries to improve the old ones, with her mother’s experience as it is of paramount importance.

Holistic Health in Focus

Vibha’s vision is to facilitate holistic health through plant-powered solutions that work, minus the tall claims for quick fixes. With over 30 varieties of functional superfoods sourced from farmers across the globe today, Cosmix is India’s only clean, educative, body-neutral, and holistic health and wellness brand. In 2021, she was also featured in the Forbes 30 under 30 Asia list!

Her ability to intuit ideas and visualise unique concepts has shaped the brand’s ideology and how it is communicated to the customers. Vibha’s ambition and her desire to do something different is an inspiration to young entrepreneurs today.