In My City – Bangkok
Every City has a Rhythm- Bangkok Just Plays it Louder
Bangkok meets you at full volume louder streets, richer colours, constant motion. For a young gentleman arriving in a new city, it’s an invitation to step out of routine and into discovery.
New City Vibes
You arrive with a bag, a sense of curiosity, and no real plan. You wander unfamiliar streets, follow the city’s rhythm, get lost, and slowly find your pace. Some moments overwhelm you, others ground you. And without realising it, the city begins to feel familiar not because it changes, but because you do.
The Quiet Companion
In My City: Bangkok captures this in-between phase of arrival and belonging. Designed for men navigating new cities and new experiences, the collection positions The Bear House as a quiet companion through changing days and moods.
The Collection
At its core are flannel shirts crafted as everyday essentials for the modern explorer. Soft, breathable fabrics and relaxed yet refined fits make them easy to layer and effortless to wear from morning explorations to evening plans, long walks to unplanned moments.
The collection balances comfort with structure, allowing you to blend into unfamiliar surroundings while staying true to yourself. It’s not about standing out it’s about feeling settled.
This is clothing for the unstaged moments the walks without destinations, the pauses between plans. Because in a new city, confidence isn’t loud. It’s worn.
Price starting from 1099 onwards/-
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a modern men’s apparel and accessories brand based in Bengaluru, inspired by minimalist European design principles. The brand curates a sophisticated and versatile collection that includes shirts, t-shirts, polos, denim, blazers, footwear, and accessories- all meticulously crafted for the dynamic lifestyle of the contemporary Indian man. With a distinct “elevated core” positioning, The Bear House seamlessly merges smart-casual aesthetics with premium comfort, offering wardrobe staples that transition effortlessly from the workplace to social settings.
Established initially as a direct-to-consumer, digital-first business, The Bear House quickly expanded its presence across leading e-commerce and quick-commerce platforms, including its website and app, as well as Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ. In July 2025, the company launched its inaugural standalone flagship store in Koramangala, Bengaluru- an immersive 2,700 sq. ft. space designed as the “Den of a Bear,” featuring experiential touch-points like digital interfaces, natural elements, and an in-store café, Bear Café, that brings together fashion and lifestyle under one roof.
Today, The Bear House has established a strong retail presence across Bengaluru, Hyderabad, Pune, Mumbai, New Delhi, and Chandigarh, with over 13 Exclusive Brand Outlets (EBOs), and is present in 150+ SIS stores across India. The brand has made its foray into the Middle East, with a presence on online marketplaces, D2C and a retail store in Dubai. This marks a significant milestone in The Bear House’s international growth trajectory. With plans for 25 new stores this financial year and a continued focus on marketing acceleration and product innovation, The Bear House is steadily shaping its path toward becoming one of India’s leading homegrown fashion and lifestyle brands defined by refined aesthetics, global ambitions, and a deep understanding of the modern Indian consumer.
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