&Done Launches “Success Story”
The Leave-In Biotech Serum That Turns Back the Clock on Hair Age
Every strand of hair carries a memory — of colours experimented with, styles perfected, and seasons survived. Over time, those memories show up as weaker bonds, thinning protein networks and relentless frizz. Today, &Done unveils Success Story, a breakthrough leave-in serum that doesn’t just protect hair from further damage — it restores what time and stress have already taken away.
For Indian Hair & Climate
Designed specifically for Indian hair and climate, Success Story is the only leave-in formula delivering all three pillars of true repair in one step:
Bond rebuilding + Protein restoration + Long-term frizz control.
This forms the foundation for hair age reversal — a shift from maintaining damaged hair to restoring it to its youthful, pristine state.
A New Chapter in Hair Repair: Reversing Hair Age
Success Story’s innovation lies in its Multi-Layer Biotech Repair System™, which works at every structural level of the hair.
It doesn’t sit on top of the problem — it goes inside to fix it.
- Biotech Moringa Seed Peptide (USA) rebuilds internal disulfide bonds, giving weakened hair its lost strength back.
- Plant Protein Silanol Complex (UK) restores elasticity and reinforces protein chains damaged by heat and colour.
- Rice Protein (Japan) creates a humidity-resistant seal, keeping frizz away even in peak monsoons.
- Amino Polymer (USA) forms a breathable shield that locks in repair and protects from heat styling.
The result? A formula that doesn’t just preserve your hair’s present — it rewrites its past.
Clinically Proven: Results You Can Measure
Tested on bleached Indian hair tresses (Mascot Spincontrol, June 2025), Success Story delivered:
After the first use:
- Frizz ↓ 25.7%
- Strength ↑ 6.2%
- Softness ↑ 14.8%
After four uses:
- Frizz ↓ 48.2%
- Softness ↑ 40.9%
- Strength ↑ 11.5%
- Combing ease ↑ 32.8%
- Cuticle repair ↑ 32.2%
On-pack consumer claims: repairs 32% of damaged hair fibres, reduces 48% frizz, and adds 41% softness and smoothness — all in just four uses.
A Ritual, Not a Routine
“Success Story isn’t just a serum — it’s a daily ritual of renewal,” says Atit Jain, Co-founder, &Done.
He adds, “Indian women have undergone every transformation imaginable with their hair. This formula gives them back years of strength and vitality lost to styling, colour and pollution.”
As a serum-cream hybrid, it slips into the haircare routine effortlessly — simply apply post-conditioner and leave it in. It is also part of the larger Take Control routine alongside the Take Control Shampoo and Conditioner, creating a complete biotech-powered repair system from wash to finish.
“Every woman deserves hair that feels like her best self — strong, smooth, and confident,” says Saumya Yadav, Co-founder. “Success Story helps her reclaim that version.”
Premium Biotech, Made Accessible
Priced at ₹1799 Success Story delivers global-grade biotechnology formulated specifically for Indian hair needs — outperforming many international imports in repair depth and long-term protection.
Your Hair’s Best Story Begins Again
With Success Story, &Done invites women to revive the beauty their hair once held — and to write a new story where time doesn’t win, they do.
About &Done
&Done is a professional haircare brand born from a personal journey, a woman’s struggle with postpartum hair issues that led to a simple but powerful question: Why are we using products made for hair and climate that aren’t ours?
Indian hair is uniquely textured: thicker, straighter, or wavy, and is often exposed to heat, humidity, hard water, and pollution. Yet most global haircare solutions have been designed for Western hair types. Founded in 2024 and based in Gurugram, &Done builds salon-grade, high-performance formulas specifically for Indian hair and the Indian climate.
With globally sourced biotech actives and salon-tested, stylist-approved formulations, &Done empowers women with hair that is stronger, healthier, and more manageable, a true “Power Move” toolkit to carry through busy lives.
From hydrating shampoos and shielding conditioners to advanced repair serums like Success Story, &Done delivers targeted solutions for natural, treated, colour-processed, and damaged hair. Today, the brand is trusted by professionals and available across 500+ premium salons nationwide, reinforcing its commitment to performance-led, results-driven haircare.
For more, visit: anddonehair.com
