Smita Vallurupalli
Co-founder, Old School and Founder, Bubbles Salon
Smita’s Love for Music
Smita Vallurupalli, is a household name to the Telugu audience. At the age of 16, Smita became the youngest and first independent artist in the field of music and playback singing. She sang over a hundred playback songs for which she won awards that included a Filmfare, and also produced 20+ independent music video albums in 9 different languages. From starting out as a singer at the age of 16 to being a judge on SaReGaMaPa on Zee, she has completed a full circle in her music career.
Smita’s Diverse Background
Smita comes from a diverse background with her family deep rooted in entrepreneurship and public service. Smita’s ambition for entrepreneurship was evident when she completed her Post Graduation in leadership and entrepreneurship from INSEAD, a renowned international business school in France.
The Beginning of Smita’s Entrepreneurial Journey
Her entrepreneurial journey began with an early interest in handlooms that led her to design and build a brand ‘Aalayam – The Temple of Weaves’. At 22, Smita established Bubbles, a chain of hair salons and spas that has today grown into the most renowned salon brand across Telangana and Andhra Pradesh. She runs over 10 self-owned branches across these two states.
Apart from that Smita has also ventured into business that includes F&B and a production house named ‘I Candy’, through which she recently produced and hosted a popular show ‘Nijam with Smita’ for Sony LIV. ALAI (Aspire Learn Achieve & Inspire) has been an extension of Smita through which she supported many communities in the time of crisis.
Especially during COVID, she provided over 2 lakh meals during the first wave and established over 14 rural oxygen banks.
Giving Back to Society
Currently she is supporting 200+ schools and also 100 deserving individual students through initiating digital education in rural areas across Telangana. With a desire deep rooted in arts, culture, sustainable living and social impact, Smita is on a mission to achieve much more.
Skincare Brand – Old School
Her latest skincare and lifestyle brand, ‘Old School’, is a testament of her aspiration to give the modern era consumers a taste of our glorious past. Our ancient culture and traditions have been central to our country’s evolution and Smita is on a mission to keep these rich ancient Indian traditions alive in this fast changing world through Old School.
Old School is a tribute to our ancestors and it brings back memories of being pampered and groomed by her grandmother amidst nature in the purest form. So with great responsibility, Smita presents to you Old School, the keepers of heirloom secrets.
Smita – The Multi-faceted Achiever
From being the first and youngest pop artist in South India, to venturing into entrepreneurship at a very young age and now making a rigorous attempt to reinstate our glorious past, she has brought in creativity and innovation into every area she ventured into by successfully combining arts and conscious entrepreneurship to bring in an aesthetically unique touch.
