YSL Beauty Launches Looks Sur Mesure in India
A Couture Edit of Iconic Looks
Reimagined for Every Indian Creative and Cultural Moment
YSL Beauty unveils Looks Sur Mesure in India, a couture-driven collection of signature makeup looks designed to celebrate individuality, edgy modern glamour, and the bold self-expression that defines the couture brand.Rooted deeply in YSL Beauty’s Parisian heritage yet intuitively crafted for Indian beauty sensibilities, Looks Sur Mesure translates the brand’s iconic aesthetic into colours, textures, and techniques that feel bold and aspirational for the Indian consumers. Every look in this curated collection reflects the unapologetic spirit of YSL Beauty, daring beauty that defines confidence with a modern edge.
From Day to Night, Five Signature Looks Created for YSL Beauty Indian Consumers
Developed with YSL Beauty’s uncompromising commitment to luxury and precision, Looks Sur Mesure offers a diverse wardrobe of tailored looks that move effortlessly from flawless day to unapologetically bold night statements.
Seductive Couture – BLUE HYPNOSIS is a timeless expression of flawless skin, defined eyes, and a confident, bold lip. The look features sculpted eyes created with the Couture Mini Clutch Palette – Stora Dolls, intensified with Lines Liberated Eyeliner in Black and finished with Lash Clash Mascara for high-impact volume. The complexion is softly bronzed using All Hours Bronzing Powder, paired with Make Me Blush – Nude Lavalliere for warmth, while lips make a statement with The Inks Blur – Beige Expression, topped with The Love Shine Lipstick – Beige Expression for a polished finish.
Night Ruler – MIDNIGHT HOOK is a tribute to after-hours stories, showcasing deep, smoky eyes, amplified lashes, and richly layered tones designed to create unforgettable nighttime statements. Eyes are dramatised with the Couture Mini Clutch Palette – Medina Glow, defined using Lines Liberated Eyeliner – Unrestricted Plum, and elevated with Lash Clash Mascara for bold intensity. The look is grounded with All Hours Bronzing Powder and Make Me Blush – Nude Lavalliere, while lips stay sleek and modern with The Inks Blur – Brown Elevation, finished with The Inks Vinyl – Chilli Provocation for a high-gloss, night-ready edge.
For those who prefer understated sophistication, Instinctive Nude – RAW MIRAGE delivers a whisper-soft palette with natural hues, gentle structure, and effortless polish, everyday elegance reimagined the YSL Beauty way. Eyes are subtly defined using the Couture Mini Clutch Palette – Kasaba Spice, paired with Lash Clash Mascara for soft enhancement. Cheeks are warmed with All Hours Bronzing Powder and lifted with Make Me Blush – Big Fantasy, while lips remain fresh and luminous with Rouge Pur Couture – Nude Muse, layered with Candy Glaze – Nude Lavalliere
Seductive Couture – SILENT TEMPTATION introduces deeper contrasts and richer tones that blend seamlessly with the diversity of Indian skin tones, elevating the original look into a bold yet beautifully glamorous expression. The eyes take centre stage with the Couture Mini Clutch Palette – Gueliz Dream, defined using Lines Liberated Pencil – Unconditional Marine, and intensified with two coats of Lash Clash Mascara. Cheeks are sculpted using All Hours Concealer as bronzer, paired with Make Me Blush – Shade Peachy Nude and finished with All Hours Bronzer. Lips are layered with The Inks Blur – Brown Elevation all over, accented with The Inks Vinyl – Nude Lavalliere at the centre for dimension.
Night Ruler – BLAZING FEVER celebrates the classic smoky eye but reframes it with couture colour stories, refined blends, and textures that flatter the comprehensive range of Indian complexions. Eyes are defined with the Couture Mini Clutch Palette – Medina Glow, sharpened using Lines Liberated Pencil – Unbridled Black and Provocative Green, and finished with two coats of Lash Clash Mascara for intensity. Cheeks are contoured using All Hours Concealer as bronzer, paired with Make Me Blush – Big Fantasy and Coral Clash, and enhanced with All Hours Bronzer. Lips complete the look with The Inks Blur – Red Invitation all over, topped with The Inks Vinyl – Plum Liberation for a bold, high-shine finish.
Across these five signature looks, YSL Beauty’s most iconic formulations come together in perfect, synergy including the Touche Éclat Blur Primer, All Hours Foundation, Couture Mini Clutch palettes, Lash Clash Mascara, and Inks Blur Lip Stains, each chosen for its ability to sculpt, illuminate, define, and transform with couture precision.
“With Looks Sur Mesure, we are strengthening YSL Beauty’s long-term commitment to the Indian market,” says Shreshta Jana, General Manager, L’Oréal Luxe India.“This launch embodies our continued focus on building deeper relevance with Indian consumers by creating offerings that respect their unique beauty codes and cultural context. By bringing together YSL’s couture heritage with insights shaped specifically for India, we aim to position YSL Beauty as the benchmark for modern luxury beauty in the country.”
“Our vision with Looks Sur Mesure was to create looks that feel intuitive and personal to Indian skin tones and individual expressions,” adds Riviera Lynn, National Makeup Artist, YSL Beauty India. “Each look is designed to enhance natural features and undertones while staying true to YSL’s edgy, bold, and luxurious identity. These are more than makeup looks—they are expressions of personal style, crafted for anyone who loves makeup and wants to feel confident, empowered, and authentically themselves.”
Looks Sur Mesure marks an important milestone for YSL Beauty in India, an articulation of deeper cultural understanding, elevated artistry, and a commitment to shaping beauty that is inclusive, expressive, and uniquely relevant. By bridging Parisian couture heritage with Indian expressions, YSL Beauty celebrates the countless ways Indian women define beauty today, with individuality, confidence, and unmistakable YSL elegance.
ABOUT RIVIERA LYNN
Riviera Lynn Vaz is YSL Beauty’s National Makeup Artist in India since 2024, known for her signature “light hand” approach that celebrates natural, radiant beauty. Trained at the Delamar Academy of London, she brings a balance of artistry and precision to her work.
Riviera has created looks for leading Bollywood celebrities and is admired for her glowing skin finishes and effortless glam.
ABOUT YSL BEAUTY
In the tension between timeless legacy and modern audacity, YSL Beauty creates daring beauty that dresses change, boldness and singularity, manifested through clashes of colour, light, style, the liberation from convention, the defiance of the norm, and authenticity, the foundation driving the brand to create icons in makeup, fragrance and skincare. Born from the heritage of M. Saint Laurent who shaped the cultural zeitgeist for generations, YSL Beauty creates unapologetic beauty that frees and moves the lines, in the here and now, young, edgy, luxury.
www.yslbeauty.com
www.instagram.com/yslbeauty/
ABOUT L’ORÉAL INDIA
L’Oréal India has been present in the country as a wholly owned subsidiary of L’Oréal S.A. since 1994. Today, L’Oréal India is active across all distribution channels with 12 brands, available in mass market channels (L’Oréal Paris, Garnier, Maybelline New York, NYX Professional Makeup); in hair and beauty salons (L’Oréal Professionnel, Matrix, Kérastase, Redken); in selective distribution (Kiehl’s, Lancôme, Yves Saint Laurent); and CeraVe in pharmacy and chemist channels.
L’Oréal India employs over 1,700 people across its headquarters in Mumbai, four regional offices, two manufacturing facilities in Chakan (Pune) and Baddi (Himachal Pradesh), and Research and Innovation facilities in Mumbai and Bengaluru.
Website: www.loreal.co.in
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