Cinépolis India Launches ‘Blockbuster Food Festival’
Cinépolis India Launches ‘Blockbuster Food Festival’ Under FOOVIES Platform
What’s on the cards?
- Three-month pan-India campaign will test 21 new menu items across 80+ locations in 40+ cities
- India’s F&B-to-ticket spend ratio currently is at 50-55%, compared to the global average of 100%. Presents a significant headroom for growth, for Cinépolis
Cinépolis India recently announced the launch of the Blockbuster Food Festival (BFF), a three-month F&B campaign going live from 1st January 2026, across all Cinépolis cinemas nationwide. The initiative will test over 21 new menu items, with the best-performing dishes set to join the permanent FOOVIES menu at the end of the festival.
The Next Phase of FOOVIES
The campaign marks the next phase of FOOVIES, Cinépolis India’s food-and-movies platform launched earlier this year. With 491 screens across 41 cities, Cinépolis is using its national footprint as a live testing ground for menu innovation, gathering real-time consumer feedback to shape what stays on the menu long-term.
India’s F&B-to-ticket spend ratio currently sits at 50-55%, compared to the global average of 100%. The gap represents significant headroom for growth, and Cinépolis is betting on continuous menu innovation to close it.
“F&B already contributes 30 percent of our revenue, but we’re just getting started. Audiences are increasingly open to treating food as part of the cinema experience, not an afterthought. The Blockbuster Food Festival lets us test what resonates at scale. At the end of three months, what is loved by our patrons stays. That’s the FOOVIES approach: innovate, listen, and build the menu around what audiences want.” Said, Devang Sampat, Managing Director, Cinépolis India.
What’s on the Menu?
The Blockbuster Food Festival introduces regional offerings such as Desi Chicken Keema with Kulcha, Hot Garlic Kurkure Momos, and Dal Vada Tikki, alongside indulgent additions like Potato Bomb and Peanut Butter Cheesecake. The menu will rotate monthly, with new items introduced throughout the January-March run.
About Cinépolis India
Cinépolis India is a group company of Cinépolis and is the first international cinema exhibitor in India. With the vision of lighting up the movie of one’s life with smiles and unforgettable moments, Cinépolis aims to offer an unmatched experience to movie patrons. The company currently operates 449 screens in India under the brand names Cinépolis, Cinépolis VIP, and Fun Cinemas.
Cinépolis has pioneered several innovations in the exhibition industry, including luxury cinemas with Cinépolis VIP and Cinépolis Junior, an auditorium specially designed for kids with colorful bean bags, cushy sofas, and loungers. The multi-benefit loyalty program, Club Cinépolis, enhances the movie-watching experience with free registration, points rewards, pre-screening invites, and star visits.
Over the years, Cinépolis India has received numerous accolades, including the IMAX Big Cine Award for India’s Top Multiplex Chain of the Year and the Image Retail Award for Retail Launch in 2023. At MAPIC India 2023, Cinépolis was honored with the Most Admired Retailer of the Year: Best Turnaround Story and Retailer of the Year – Leisure and Entertainment awards. In 2024, the company was again recognized as the Retailer of the Year – Leisure and Entertainment at MAPIC Retail.
