Hibiscus Monkey Enters Foot Care with Innovative Solution
India’s Leading Body Care Specialist Brand Brings Innovation to Under-Penetrated Foot Care Market with One-of-a-Kind Mess-Free Solution
Hibiscus Monkey, India’s pioneering D2C body specialist brand that has established itself as a category leader by making body care a priority rather than an afterthought, today announced its entry into the foot care category with the launch of The Foot Balm—a portable, vitamin-fortified solution that brings the same rigor and quality standards of facial skincare to a vastly underserved category in India.
India and Footcare
In India, where foot care remains an afterthought in most personal care routines, Hibiscus Monkey is taking its signature approach of identifying gaps in body care and filling them with intelligent, user-first innovations. The brand, which has built its reputation on being among the first Indian personal care companies to specialize exclusively on the body, is now turning its expertise to feet, delivering the kind of thoughtful, high-quality face-grade solutions this space has desperately needed.
Why Foot Care Innovation is the Need of the Hour
“We looked at the foot care aisle and realized it was designed for another era,” says Roshni Mehta, Co-Founder. “Greasy jars you scoop with your fingers? Lotions that make you slip across your bedroom floor? Harsh chemicals that irritate cracked skin? Or sticky occlusives that don’t heal. We knew there had to be a better way—one that fits into real life.”
The foot care market has long been stuck in a rut. Many products rely on urea, a synthetic ingredient that may cause irritation on broken skin or petroleum-based formulas that contain ingredients like paraffin wax, petroleum jelly or mineral oil, which only act as occlusive barriers, trapping whatever moisture exists beneath without adding any nourishment, antioxidant, vitamins, or active healing agents. The result? Messy hands, slippery floors, and feet that still aren’t happy.
“Feet in India work overtime,” says Naina Mehta, Co-Founder of Hibiscus Monkey. “They navigate pollution, weather extremes, and endless activity—yet the products available are either salon-grade treatments that require appointments or drugstore creams formulated decades ago. There’s been zero innovation in making foot care accessible, effective, and aligned with how Indians actually live.”
A Complete Reimagining
The Hibiscus Monkey Foot Balm is a solid, vitamin-fortified, smooth-gliding balm in a convenient stick format. No jars. No mess. No greasy residue. Just swipe, massage, and go. The fast-absorbing, non-slip formula melts on contact, delivering intensive moisture without turning your floors into a hazard zone.
What’s IN
Plant-based powerhouses like Shea and Kokum butters (rich in Omegas 3, 6, and Vitamin E), Olive Squalane for deep penetration, Jojoba Oil for lasting softness, Turmeric Root Oil (anti-inflammatory and antiseptic properties rooted in Indian wellness traditions), and a carefully curated blend of herbal ingredients—Lemon Peel, Bergamot, Geranium, Ylang Ylang, and Jasmine—that provide antimicrobial protection and aromatherapeutic stress relief.
What’s OUT
Urea, Petroleum, Paraffin Wax, Synthetic Fragrances, Parabens, and Sulfates.
The Result
The result? A balm that helps heal cracks, softens calluses, protects against environmental grime, and revitalises sore feet—all while being a non-irritating formula that is safe for sensitive skin.
Who is the Foot Balm for?
Whether you’re a working professional squeezing in self-care between meetings, an athlete recovering post-workout, a new parent grabbing 30 seconds during naptime, or a commuter protecting feet from city pollution—the Foot Balm Stick meets you where you are. Toss it in your gym bag, purse, nightstand, or carry-on. It’s travel friendly and designed for people who don’t have time for 10-step routines but refuse to settle for neglected feet. With winter around the corner, the need for intensive foot care becomes even more critical as heels become drier and more prone to painful cracks. The harsh, cold air strips moisture, worsening existing cracks and rough, uncomfortable heels. The Foot Balm Stick arrives just when feet need it most—offering deep overnight healing that works while you sleep, without greasing up your sheets.
Roshni adds “Indian consumers deserve innovation in foot care just as much as they do in skincare or hair care. The fact that this space has been ignored for so long is exactly why high-quality, intelligent products are so crucial now. Feet carry us through everything. They deserve better.”
About Hibiscus Monkey
Hibiscus Monkey is a first-of-its-kind body specialist brand in India that brings highly targeted solutions to niche problem areas on the skin on the body. Hibiscus Monkey was founded by a mother and her twin daughters, Mona, Naina, and Roshni. Mona, the mom, is a Chartered Accountant and a former corporate banker, while Naina is a Harvard MBA and a former Unilever employee, and Roshni is a dual MBA-MPP from MIT & Harvard and previously worked for the Government of India.
