From Bear to Beer
From Bear to Beer: The Bear House Launches Limited Edition ‘Beer House’ in a Witty Brand Twist
Every brand has a story but few carry the effortless charm, honesty, and humour of The Bear House. In a world shaped by diverse accents, playful autocorrect slips, and the everyday chaos that colours our lives, the brand found itself lovingly mispronounced by many as “The Beer House.” Instead of resisting the mix-up, The Bear House decided to lean into the moment and celebrate the mischief, wit, and warmth behind it.
The Beer House Collection
Introducing THE BEER HOUSE Collection: where a playful nod meets stylish statement-making. This limited-edition tee line puts a chic spin on the internet’s beloved mispronunciation – because who says you can’t elevate a brew? It’s beer, reimagined. And it’s about to be your new wardrobe favourite.
The BEER HOUSE Collection is a fun tribute to all the times people got our name wrong. Autocorrect fails, mispronunciations, misspells – we’ve laughed at them all.
Are You Misspelling It? So What?
Our message: So what if you got it wrong? We love the attention. Misspelt? Yes. Missed? Never. It’s all part of our quirky charm.
Each graphic tee in THE BEER HOUSE Collection boasts bold motifs, clever one-liners, and retro-brewery inspired graphics, all filtered through our signature blend of sophistication and laid-back charm. This isn’t just fashion – it’s a toast to the guy who knows how to laugh, dress sharp, and spin a yarn (or two).
Bear House is for the Modern Young Gentleman
The Bear House has stood for one idea above all: the modern young gentleman. Not the rigid, old-world kind but the confident, self-assured, effortlessly witty man who pairs sharp dressing with an attitude that’s distinctly his. The Bear House designs with him in mind: elevated basics, sharp detailing, and a clean aesthetic that blends global influences with everyday ease. He values comfort but never at the cost of character; he enjoys quality, yet always appreciates a clever twist.
It’s this spirit of the young gentleman sharp, charming, and unapologetically real that sets the tone for the brand’s newest limited-edition drop: THE BEER HOUSE Collection.
Born from a viral mispronunciation loved by customers across the country, the collection embraces humour as a hallmark of confidence. For the young gentleman, wit is a style choice and this collection captures exactly that.
And There’s More
More than a nod to beer culture, THE BEER HOUSE Collection celebrates camaraderie, inside jokes, shared stories, Friday nights that roll into Sunday brunches, and the unspoken art of not taking yourself too seriously… while still looking unmistakably put-together.
Because for the young gentleman, and for The Bear House, one thing remains true:
“Misspelt? Yes. Missed? Never.”
Join us in this playful celebration of style, community, and the delightful chaos of miscommunication. A Limited Drop That’s Already a Conversation Starter. It will be available exclusively on the website and through select retail partners.
About The Bear House
Founded in 2017 by Tanvi and Harsh Somaiya, The Bear House is a modern men’s apparel and accessories brand based in Bengaluru, inspired by minimalist European design principles. The brand curates a sophisticated and versatile collection that includes shirts, t-shirts, polos, denim, blazers, footwear, and accessories- all meticulously crafted for the dynamic lifestyle of the contemporary Indian man. With a distinct “elevated core” positioning, The Bear House seamlessly merges smart-casual aesthetics with premium comfort, offering wardrobe staples that transition effortlessly from the workplace to social settings.
Established initially as a direct-to-consumer, digital-first business, The Bear House quickly expanded its presence across leading e-commerce and quick-commerce platforms, including its website and app, as well as Myntra, Ajio, Flipkart, Amazon, Nykaa, and Tata CliQ. In July 2025, the company launched its inaugural standalone flagship store in Koramangala, Bengaluru- an immersive 2,700 sq. ft. space designed as the “Den of a Bear,” featuring experiential touchpoints like digital interfaces, natural elements, and an in-store café, Bear Café, that brings together fashion and lifestyle under one roof.
Today, The Bear House has established a strong retail presence across Bengaluru, Hyderabad, Pune, Mumbai, New Delhi, and Chandigarh, with over 13 Exclusive Brand Outlets (EBOs), over 100 stores under Reliance, 10 under Centro, and one under Broadway. The brand has made its foray into the Middle East, with a presence on online marketplaces, D2C and a retail store in Dubai. This marks a significant milestone in The Bear House’s international growth trajectory. With plans for 25 new stores this financial year and a continued focus on marketing acceleration and product innovation, The Bear House is steadily shaping its path toward becoming one of India’s leading homegrown fashion and lifestyle brands defined by refined aesthetics, global ambitions, and a deep understanding of the modern Indian consumer.
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